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Littal Shemer Haim

    People Analytics Consultant, HR Data Strategist, Organizational Researcher.

    Littal helps managers to improve business performance by informed decisions about people. She offers HR leaders a guidance in the journey towards a data-driven organization, and conducts People Analytics and Organizational Research projects.

    Littal sources innovation in the HR-tech ecosystem. She writes and lectures about People, Data, and the Future of Work.

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Projects and Consultancies since 2002!

Littal Shemer Haim


★ Specialties

More than 20 years of research experience, both in quantitative and qualitative methods. Topics: Employee Engagement, Organizational Culture, Employee Assessments, Organizational Interfaces, Employee Benefits & Reward, Organizational Safety Climate, Training Effectiveness, Diversity & Inclusion, and more.

★ Main Data Analytics tools

R Programming, SPSS, Excel

★ At your service

Israeli licensed dealer, Tel Aviv based business, Self-employed, Freelance, Remote contractor.
Activities: Data Analysis Projects, Mentoring, Training, Lectures. Domains: People Analytics, HR-Tech, Data Ethics.

★ Synonyms

People Analytics is the Data Science of human aspects at work. It may also be referred to as Workforce Analytics, Talent Analytics, and HR Analytics.

Professional Experience

Self-driven entrepreneur, initiates and manages multidisciplinary projects and ventures, autodidact in wide-ranging fields of interest.

  1. Applied Research 99%
  2. Data Science 90%
  3. Creative Ventures 80%
  • (2016-present) HR Data Strategy, People Analytics, Organizational Research
    (2016-present): I bring Data Science into HR activities, to guide organizations to base decision-making about people on data. My vast experience in applied research, keen usage of statistical modeling, constant exposure to HR-tech, and genuine interest in people lives and the future of work, all led me to focus nowadays on People Analytics, HR Data Strategy, and Organizational Research. I’m involved, and actively seeking for opportunities, in long-term projects within technology-intensive and multinational companies. My recent activities include projects both in large corporates (e.g., Strauss, Amdocs), large retailers (e.g., Castro), fast growing start-ups (e.g., Taboola, Feedvisor), and HR-tech start-ups (e.g., Gloat). I’m also a speaker and lecturer in the domain of People Analytics (e.g., Ministry of Health, Israeli Society for HR Management).
  • (2002-present) Applied Research, Self-employed and Entrepreneur

    Applied Research (2002-present)

    Owner of research agency, I support organizations in the processes of data collection and analysis, assisting in creating comprehensions and insights that lead to effective decision making and actions. I gained invaluable experience in conducting and managing organizational research, marketing research and user experience research. I have implemented both qualitative and quantitative research methodologies, either directly within client’s projects or in cooperation and sub-contraction with consulting firms and technological solution suppliers. I’ve conducted research projects in a wide range of sectors: high-tech, finance, communications, retail and services. My clients in Israel included: Ikea, Ituran, El-op, Mayer Cars, Mekorot, Hadassah Medical Center, Ministry of Trade and Industry, Nesher, Kidum, and many others.

    Samsung, center UX America (2011-2013)

    Contractor and independent Consultant, I supported Samsung Mobile (UX center America) in the process of exploring Israeli technology companies and research centers, and established relations with relevant executives in Israel, for collaboration with Samsung UX lab. I spotted trends and provided insights for Samsung Mobile UX roadmap.

    Genius, IBM-SPSS representatives in Israel (2007-2010)

    Lecturer, I guided corporate analysts to use IBM-SPSS software modules, in order to deal with business analytical questions. My lectures included Statistics fundamentals, research methods, data analysis practices, and other analytical skills needed to solve business issues and challenges.

    Nimanix, Internet venture (2006-2008)

    Partner in development of Prediction Markets platform. The company operated an exchange for trading forecasts and predictions, a “wisdom of crowds” implementation that made to be a substitute to public opinion polls and surveys. Alongside the research aspect of my job, I worked vigorously to promote the venture in the media.

  • (1998-2002) Employee in Research Organizations

    Geo-cartography (2001-2002)

    Senior Researcher, I conducted marketing research, including: planning research methodologies (samples, field works, etc.), writing research tools (questionnaires, guidelines, etc.), supervising implementation of statistical analysis and recommendations in research findings reports, maintaining ongoing relationships with clients, giving presentations, being involved in strategic thinking, and training young researchers.

    Admati Research International (2000-2001)

    Project Manager and deputy manager of the Quantitative Research Department, I specialized in marketing research. The position included: writing research proposals, planning research methodologies, drafting questionnaires, supervising survey field works, supervising statistical analysis, writing reports, raising conclusions and recommendations and presenting them to clients, actively managing a researcher team and guiding young researchers. I was exposed to many industry sectors, ranging from consumer products to the computing and Internet products, and maintained contacts with leading companies in these areas, in Israel and abroad.

    Shiba Hospital, Department of Psychiatry (1998-1999)

    While studying psychology, I was a Research Assistant of the psychiatric department director. My job included and carrying out patient clinical assessments, collecting medical and psychological data, conducting statistical analysis, consulting psychiatrists in statistical issues, and coordinating several researches.

  • (1994-2000) Employee in the fields of Economics and Finance

    ELEM Youth in Distress (1999-2000)

    Finance Manager in a growing organization, which has at the time 80 employees and 400 volunteers, and approximately 30 million NIS annual budget. My responsibility included: budgeting, managing relations with financial institutions and suppliers, billing, payments, employee social rights, supervising the accounting and financial reporting. I also contributed, as a finance manager, in adapting and developing the organizations’ financial management tools.

    Tefahot, Corporate Division (1996-1998)

    As an Economist, I specialized in financing construction projects. I maintained contacts with the divisions’ clients, controlled budgets and cash flows of projects, conducted various feasibility tests, and prepared reports and documents, which were used by the bank’s management in decision making. A year later, I was appointed assistant of the division director, for planning and computing. I was in charge of the implementation of a new computer systems. I analyzed team work processes and recommended change in practices, which would be defined in future information system and financial reports.

    Leumi, First Direct Bank (1995-1996)

    I worked as a Banker, offering private banking services. The basic tools I acquired helped me a lot in later roles as an economist and as Finance manager. I joined the organization shortly after it was established, at a time when direct banking system was in its infancy. I contributed to work process design and to various marketing initiatives, as a peer in development teams.

    Gat Applied Research (1994-1995)

    Intern, I participated, as a student and young researcher, in Urban Economy projects. My involvement included implementing economic models, performing statistical analysis, writing reports, and participating in presentations to customers.

Creative Activities

  • (2009-2015) Therapeutic Photography
    “Focus on Happiness”, creative venture (2012-2015): I developed a therapeutic photography method, based on the principles of positive psychology, in which I teach how to observe, identify opportunities, mold abilities and identity, and produce happiness. I validated the new method in private learning sessions, conducted lectures, e.g. in College of Management Academic Studies (COMAS), and various photography schools and amateur photographer clubs. My insights were gathered in a book which I will publish some day. (Additional information for Hebrew readers at: www.focus-on-happiness.com)
  • (2009-present) Fine-Art Photography
    “Positive Images” (2009-present): Fine Art Photographer. My curated galleries (Urban and Street Photography, Nature and Landscape Photography) are presented at: www.littalshemerhaim.pics .

    Israeli Art Museum Ramat-Gan, Program for active artists (2013-2014): I participated in a program aimed to create an updated introduction between artists and Israeli art institutions, and presented fine-art photography works in some group exhibitions. After graduating the program as an artist, I participated as a guest lecturer, teaching artists how to promote themselves in the Internet.

    iStock by Getty Images (2010-2015): Autodidact in photography and in digital processing. A selection of works was offered for commercial use, as royalty-free stock images, in the world’s leading photography agency.



Master of Business Administration (M.B.A), B.A Economics and Management, Data Science Certificate, B.A Psychology, Positive Psychology Certificate.


  • Data Science & Big Data Analytics: Data-Driven Decisions, Massachusetts Institute of Technology, Certificate – MIT x Pro (1.8 Continuing Education Units), March 2019
  • Predictive HR and Workforce Analytics (with Distinction), University of California, Irvine, Course I&C SCI X425.53, December 2016
  • Practical Machine Learning (with Distinction), Johns Hopkins University on Coursera, License 9EJLVGZAXAHS, May 2016
  • Regression Models (with Distinction), Johns Hopkins University on Coursera, License ASPK5XC2THV9, April 2016
  • R Programming (with Distinction), Johns Hopkins University on Coursera, License CFW9FCARGF, November 2015

Contact Me

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  • Int/Cell Phone +972 50 400 1101
  • Skype littal_shemer_haim
  • Address 3 Daniel Sambursky St. Tel Aviv, 6958403, Israel


CEO, Business Leader

Improve your business performance, create competitive advantage and growth by insights from your people data.

CHRO, People Leader

Transform HR to be data-driven, make people data valid for informed business decisions and better employee experience.

  • “Computers are useless. They can only give you answers.” - Pablo Picasso
  • “Choose a job you love, and you will never have to work a day in your life.” - Confucius 
  • “It is the mark of a truly intelligent person to be moved by statistics.” - George Bernard Shaw  
  • “Essentially, all models are wrong, but some are useful.” - George E. P. Box   
  • “Let my dataset change your mindset.” - Hans Rosling    
  • “The secret to doing good research: always to be a little underemployed.” - Amos Tversky     


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Reader Reviews

  • “Amazing content from your blogs. Inspirational, one of the key voices on people analytics.”- Jayshween Shiron Kumar, Flinders University
  • “One of the first ones that got into my radar regarding People Analytics! Solid knowledge!”- Pedro Porto Gusmão - HR Professional
  • “Very informative blogs for the HR Analytics community!”- Tajinder Kumar - Founder at Percipient Solutions
  • “The best material on how to challenge the people analytics space!”- Parul Luthra, Senior Data Analyst
  • “I enjoy reading your posts. Feels like we have a lot of common experience...”- Elad Shamoon, Senior Director People Analytics at Teva
  • “The future of Human Resources. Great insight!”- Ronen Meiri - PhD, CTO & Founder at DMWay
  • “Very interesting! Relevant review for us - Human Resources professionals.”- Liat Lazar, HR expert

Training, Public Speaking

All Events

2017 – 2019

The People Analytics Journey 2

Nov-Dec 2019

The People Analytics Journey 1

July 2019

Media Coverage

 All Coverage

2017 – 2019

Misconceptions about
People Analytics

Clarity Magazine, May 2019


  • IEC (2019)

    “Dear Littal, Thank you for your involvement and engagement in our first steps in IEC, on our journey towards a data-driven organization and data-driven human resources management. I appreciate your dedication to preparing our conference on this domain, your collaboration with the team and your contribution to the success of the event. I wish you to continue your significant work in the field!”

    Amit Oberkovich – SVP Human Resources,  IEC (November 2019)

  • Amdocs (2019)

    “I truly enjoyed participating in Littal’s course. The mindset and perspectives that Littal brought to her training sessions helped me shape my professional approach and my role as People Analytics lead. Her class included the most recent theories and articles in the field. The mixture of lectures, exercises, and group discussions made it even more relevant. During the training, we discussed the challenges and burning issues that concern colleagues in the field. The answers and feedback given by Littal and the other participants contributed to my ability to connect general concepts and ideas to the daily life of a professional in the domain. For me, the course has been a significant learning experience as it helped me acquired the key foundations, as well as current trends in the field of People Analytics.”

    Gal Mozes – Organizational Psychologist and People Analytics Lead,  Amdocs (November 2019)

  • HP (2019)

    “I first met Littal in January 2017, soon after I started working as People Analytics & Insights lead at HP, which was a newly created role, where I had to develop both knowledge, skills and a strong professional network. Since our first meeting, I consider myself very fortunate to have Littal as my mentor and professional colleague, as she is truly a thought leader, innovative, futuristic and thought-provoking in her approach. Littal’s guidance and support, both on work-related projects (such as advising on HR technologies relevant to specific business needs) as well as professional career advice, helped me grow as a leader in this field, and I greatly value her for that. Littal is also an excellent speaker, both in Israel and globally. She strongly believes in sharing her knowledge and expertise with others; Thus far I had the pleasure to collaborate with her twice in public speaking events (Haifa University- master’s degree Human Services, December 2017, ISHRM- People Analytics conference, July 2018). Littal has a unique combination of knowledge and experience in this multi-disciplinary field. She brings HR, data analytics, statistics, research, and business understanding, as well as the ability to articulate and write her observations and futuristic perspectives in her blog. She is a valued leader in the global People Analytics field and I personally look forward to continuing to work with her on People Analytics projects!”

    Orit Cohen – HR data analyst, people analytics & insights (Global role),  HP (May 2019)

  • GIA (2018)

    “I worked with Littal during 2018, and I was fortunate to have her close guidance and advise. Littal helped me and my team understand how to use People Analytics tools to make informed business decisions based on HR data. We used several methods, including Employee Contribution Analysis, Survival Charts, and Breakeven Calculation. Littal shared with us researches and additional literature to expand our knowledge and conducted with us external research on benefits in the Israeli labor market. Thanks to Littal we made great progress in 2018, and I’m looking forward to working with her in 2019.”

    Michal Shoval – Human Resources Manager, GIA (November 2018)

  • Taboola (2016)

    “I worked with Littal on analyzing the results of our Annual Review forms. I wish I had involved her sooner in the process. Littal was great to work with – pleasant, professional and on the mark. More than providing data – she gave me helpful pointers about what we could be doing to make the process more data-driven, assisted in measuring the post process thoughts of employees and managers and supported an additional analytics project, gleaning more insight for us.”

    Neomi Farkas – Global Head of HR, Taboola (May 2016)

  • Feedvisor (2016)

    “Littal was in charge of the Employee Engagement Survey analysis, from the implementation of statistical models and visualization to the strategic thinking about the results. Littal understood deeply and quickly, not only HR issues, but rather business challenges, and took an effort to bind the analytics to the company’s metrics and goals. She played a vital role in the discussion about operative steps following the survey’s conclusion and contributed to the management commitment to carry out them. Her work was impressively professional, dedicated and pleasant, along with the entire process. I look forward to continuing to work with her on People Analytics projects.”

    Keren Halperin – VP HR, Feedvisor (December 2016)



Past Engagements

  • Ituran: Employee Satisfaction Surveys, Employee Performance Reviews (2007-2013)
    Ituran is the leading provider of vehicle location-based services in Israel, which offers solutions for stolen vehicle recovery and tracking services. Ituran’s workforce is heterogeneous, and encompass professional call centers, security field personnel, and knowledge workers. Littal was in charge of designing research tools and processes within this company during the years 2007-2013. She guided the company’s management through the whole process of employee satisfaction surveys, from planning to communications of findings. She also planned and executed the first systematic process of employee performance review in the company, including software selection and implementation, web form design, training, and feedback surveys.
  • IKEA Israel: Employee Engagement Surveys and Managers Feedback (2006-2014)
    IKEA Israel is the local franchising of the famous retailer brand. The company rapidly grew during the years 2006 to 2014, from one store and HQ to three stores, client care center and HQ. In these dramatic eight years, Littal offered IKEA employee engagement surveys and managers feedback, on a yearly basis. Littal was involved in questionnaires design and fieldwork planning. She was in charge of the statistical analysis and managerial reports. The long-term data collection and maintenance enabled Littal to offer wide perspective in her operative conclusions.
  • Leumi Card: Mapping and Evaluating Organizational Partnerships (2008-2010)
    Leumi Card offers a wide range of credit services and is considered a leader in the clearing market in Israel. The company has issued 2 million credit cards, and more than 40,000 businesses enjoy its clearing services. Littal was in charge of long-term organizational research that aimed to map relationships and partnerships between dozens organizational units and evaluated the quality of partnership between unit pairs. The research tools she designed and implemented, with a helping hand of her software suppliers, were an early stage application of her interests in the domain of ONA – Organization Network Analysis.
  • Biosense Webster: Internal Customer Experience, Employee Reviews (2003-2015)
    Biosense Webster, Inc. is a global leader in the science of diagnosing and treating heart rhythm disorders. It is part of the Johnson & Johnson Family of Companies, and its R&D is located in Israel. Littal was tracking the internal customer experience in Biosense Webster Israel and conducted other organizational researches in the field of Employee and Manager Assessments. Her role included questionnaires design, web surveys operation, statistical analysis, and managerial reports.
  • E-glue: Controlled trials that supported implementation ROI (2003-2006)
    E-glue (now NICE Real-Time Guidance & Automation) developed software solutions for real-time customer interaction management. E-glue systems enabled companies to achieve best results during interaction with customers in call centers, by continuously adapting and responding to business circumstances changes. Littal was involved in pilot software implementations, in call centers worldwide, and was in charge of planning, managing and analyzing controlled trials that supported implementation ROI, hence assisted sales.
  • Beterem - Safe Kids Israel: Multidisciplinary Research Solutions (2003-2012)
    “Beterem” – Safe Kids Israel is a nonprofit organization which aims to promote child safety and create a safer environment for children. It is the official representative, on behalf of the State of Israel, at the European “Child Safety Alliance” and “Safe Kids Worldwide”. Littal was one of the main outsource provider of multidisciplinary research solutions of “Beterem”, during the years 2003-2012. Littal managed and conducted a wide range of research projects, using qualitative and quantitative research methodologies. Her long-term challenge was to respond to a variety of research needs in many domains of expertise, e.g., aspects of child safety, evaluation of intervention programs, branding, and public relations. All research projects that Littal was involved with were subjected to academic standards.

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