Professional Experience

Self-driven entrepreneur, initiates and manages multidisciplinary projects and ventures, autodidact in wide-ranging fields of interest.

1. Applied Research 99%
2. Data Science 90%
3. Creative Ventures 80%

• (2016-present) HR Data Strategy, People Analytics, Organizational Research
  (2016-present): I bring Data Science into HR activities, to guide organizations to base decision-making about people on data. My vast experience in applied research, keen usage of statistical modeling, constant exposure to HR-tech, and genuine interest in people lives and the future of work, all led me to focus nowadays on People Analytics, HR Data Strategy, and Organizational Research. I’m involved, and actively seeking for opportunities, in long-term projects within technology-intensive and multinational companies. My recent activities include projects both in large corporates (e.g., Strauss, Amdocs), large retailers (e.g., Castro), fast growing start-ups (e.g., Taboola, Feedvisor), and HR-tech start-ups (e.g., Gloat). I’m also a speaker and lecturer in the domain of People Analytics (e.g., Ministry of Health, Israeli Society for HR Management).
  
• (2002-present) Applied Research, Self-employed and Entrepreneur

  Applied Research (2002-present)

  Owner of research agency, I support organizations in the processes of data collection and analysis, assisting in creating comprehensions and insights that lead to effective decision making and actions. I gained invaluable experience in conducting and managing organizational research, marketing research and user experience research. I have implemented both qualitative and quantitative research methodologies, either directly within client’s projects or in cooperation and sub-contraction with consulting firms and technological solution suppliers. I’ve conducted research projects in a wide range of sectors: high-tech, finance, communications, retail and services. My clients in Israel included: Ikea, Ituran, El-op, Mayer Cars, Mekorot, Hadassah Medical Center, Ministry of Trade and Industry, Nesher, Kidum, and many others.

  Samsung, center UX America (2011-2013)

  Contractor and independent Consultant, I supported Samsung Mobile (UX center America) in the process of exploring Israeli technology companies and research centers, and established relations with relevant executives in Israel, for collaboration with Samsung UX lab. I spotted trends and provided insights for Samsung Mobile UX roadmap.

  Genius, IBM-SPSS representatives in Israel (2007-2010)

  Lecturer, I guided corporate analysts to use IBM-SPSS software modules, in order to deal with business analytical questions. My lectures included Statistics fundamentals, research methods, data analysis practices, and other analytical skills needed to solve business issues and challenges.

  Nimanix, Internet venture (2006-2008)

  Partner in development of Prediction Markets platform. The company operated an exchange for trading forecasts and predictions, a “wisdom of crowds” implementation that made to be a substitute to public opinion polls and surveys. Alongside the research aspect of my job, I worked vigorously to promote the venture in the media.
  

• (1998-2002) Employee in Research Organizations

  Geo-cartography (2001-2002)

  Senior Researcher, I conducted marketing research, including: planning research methodologies (samples, field works, etc.), writing research tools (questionnaires, guidelines, etc.), supervising implementation of statistical analysis and recommendations in research findings reports, maintaining ongoing relationships with clients, giving presentations, being involved in strategic thinking, and training young researchers.

  Admati Research International (2000-2001)

  Project Manager and deputy manager of the Quantitative Research Department, I specialized in marketing research. The position included: writing research proposals, planning research methodologies, drafting questionnaires, supervising survey field works, supervising statistical analysis, writing reports, raising conclusions and recommendations and presenting them to clients, actively managing a researcher team and guiding young researchers. I was exposed to many industry sectors, ranging from consumer products to the computing and Internet products, and maintained contacts with leading companies in these areas, in Israel and abroad.

  Shiba Hospital, Department of Psychiatry (1998-1999)

  While studying psychology, I was a Research Assistant of the psychiatric department director. My job included and carrying out patient clinical assessments, collecting medical and psychological data, conducting statistical analysis, consulting psychiatrists in statistical issues, and coordinating several researches.

• (1994-2000) Employee in the fields of Economics and Finance

  ELEM Youth in Distress (1999-2000)

  Finance Manager in a growing organization, which has at the time 80 employees and 400 volunteers, and approximately 30 million NIS annual budget. My responsibility included: budgeting, managing relations with financial institutions and suppliers, billing, payments, employee social rights, supervising the accounting and financial reporting. I also contributed, as a finance manager, in adapting and developing the organizations’ financial management tools.

  Tefahot, Corporate Division (1996-1998)

  As an Economist, I specialized in financing construction projects. I maintained contacts with the divisions’ clients, controlled budgets and cash flows of projects, conducted various feasibility tests, and prepared reports and documents, which were used by the bank’s management in decision making. A year later, I was appointed assistant of the division director, for planning and computing. I was in charge of the implementation of a new computer systems. I analyzed team work processes and recommended change in practices, which would be defined in future information system and financial reports.

  Leumi, First Direct Bank (1995-1996)

  I worked as a Banker, offering private banking services. The basic tools I acquired helped me a lot in later roles as an economist and as Finance manager. I joined the organization shortly after it was established, at a time when direct banking system was in its infancy. I contributed to work process design and to various marketing initiatives, as a peer in development teams.

  Gat Applied Research (1994-1995)

  Intern, I participated, as a student and young researcher, in Urban Economy projects. My involvement included implementing economic models, performing statistical analysis, writing reports, and participating in presentations to customers.
  

Education

Master of Business Administration (M.B.A), B.A Economics and Management, Data Science Certificate, B.A Psychology, Positive Psychology Certificate.

• The Johns Hopkins University, 2015-2016
  Data Science Specialization (via Coursera).R programming, Getting and Cleaning Data, Exploratory Data Analysis, Reproducible Research, Statistical Inference, Regression Models, Practical Machine Learning, Developing Data Products, and more.
• Technion – Israel Institute of Technology, 2000-2002
  Master of Business Administration. The MBA program was focused on management of knowledge-based and technology-intensive companies, and considered to be a leading management education program in Israel.
• Technion – Israel Institute of Technology, 1992-1995
  Economics and Management, Bachelor’s Degree. Studies in the Faculty of Industrial Engineering and Management, a program that included variety of courses in Mathematics, Statistics and Computer Programming.
• Tel Aviv University, 2010-2011
  Certificate, Positive Psychology. School of Management, LAHAV Executive Education.
• Tel Aviv University, 1997-2000
  Psychology, Bachelor’s Degree. Graduate students program.