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Littal Shemer Haim


    People Analytics Consultant, HR Data Strategist, Organizational Researcher.

    Littal helps managers to improve business performance by informed decisions about people. She offers HR leaders a guidance in the journey towards a data-driven organization, and conducts People Analytics and Organizational Research projects.

    Littal sources innovation in the HR-tech ecosystem. She writes and lectures about People, Data, and the Future of Work.

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Projects and Consultancies since 2002!

Analytics, Statistics, Infographics, other *ics: ‘Littalics’ on facebook

Professional Experience

Self-driven entrepreneur, initiates and manages multidisciplinary projects and ventures, autodidact in wide-ranging fields of interest.

  1. Applied Research 95%
  2. Data Science 80%
  3. Creative Ventures 70%
  • (2016-present) HR Data Strategy, People Analytics, Organizational Research
    (2016-present): I bring Data Science into HR activities, to guide organizations to base decision-making about people on data. My vast experience in applied research, keen usage of statistical modeling, constant exposure to HR-tech, and genuine interest in people lives and the future of work, all led me to focus nowadays on People Analytics, HR Data Strategy, and Organizational Research. I’m involved, and actively seeking for opportunities, in long-term projects within technology-intensive and multinational companies. My recent activities include projects both in large corporates (e.g., “Amdocs”) and in fast growing start-ups (e.g., “Taboola”). I also preach the gospel of People Analytics, as a speaker and lecturer (e.g., IDF), and as a contractor (e.g., Israeli BDO Technology Advisory).
  • (2002-present) Applied Research, Self-employed and Entrepreneur
    Applied research (2002-present): Owner of research agency, I support organizations in the processes of data collection and analysis, assisting in creating comprehensions and insights that lead to effective decision making and actions. I gained invaluable experience in conducting and managing organizational research, marketing research and user experience research. I have implemented both qualitative and quantitative research methodologies, either directly within client’s projects or in cooperation and sub-contraction with consulting firms and technological solution suppliers. I’ve conducted research projects in a wide range of sectors: high-tech, finance, communications, retail and services. My clients in Israel included: Ikea, Ituran, El-op, Mayer Cars, Mekorot, Hadassah Medical Center, Ministry of Trade and Industry, Nesher, Kidum, and many others.

    Samsung, center UX America (2011-2013): Contractor and independent Consultant, I supported Samsung Mobile innovation lab sensing and exploring Israeli technology companies and research centers, and established relations with relevant executives, for collaboration with the company.

    Genius, IBM-SPSS representatives in Israel (2007-2010): Lecturer, I guided corporate analysts to use IBM-SPSS software modules, in order to deal with business analytical questions. My lectures included Statistics fundamentals, research methods, data analysis practices, and other analytical skills needed to solve business issues and challenges.

    Nimanix, Internet venture (2006-2008): Partner in development of Prediction Markets platform. The company operated an exchange for trading forecasts and predictions, a “wisdom of crowds” implementation that made to be a substitute to public opinion polls and surveys. Alongside the research aspect of my job, I worked vigorously to promote the venture in the media.

  • (1998-2002) Employee in Research Organizations
    Geo-cartography (2001-2002): Senior Researcher, I conducted marketing research, including: planning research methodologies (samples, field works, etc.), writing research tools (questionnaires, guidelines, etc.), supervising implementation of statistical analysis and recommendations in research findings reports, maintaining ongoing relationships with clients, giving presentations, being involved in strategic thinking, and training young researchers.

    Admati Research International (2000-2001): Project Manager and deputy manager of the Quantitative Research Department, I specialized in marketing research. The position included: writing research proposals, planning research methodologies, drafting questionnaires, supervising survey field works, supervising statistical analysis, writing reports, raising conclusions and recommendations and presenting them to clients, actively managing a researcher team and guiding young researchers. I was exposed to many industry sectors, ranging from consumer products to the computing and Internet products, and maintained contacts with leading companies in these areas, in Israel and abroad.

    Shiba Hospital, Department of Psychiatry (1998-1999): While studying psychology, I was a Research Assistant of the psychiatric department director. My job included and carrying out patient clinical assessments, collecting medical and psychological data, conducting statistical analysis, consulting psychiatrists in statistical issues, and coordinating several researches.

  • (1994-2000) Employee in the fields of Economics and Finance
    ELEM Youth in Distress (1999-2000): Finance Manager in a growing organization, which has at the time 80 employees and 400 volunteers, and approximately 30 million NIS annual budget. My responsibility included: budgeting, managing relations with financial institutions and suppliers, billing, payments, employee social rights, supervising the accounting and financial reporting. I also contributed, as a finance manager, in adapting and developing the organizations’ financial management tools.

    Tefahot, Corporate Division (1996-1998): As an Economist, I specialized in financing construction projects. I maintained contacts with the divisions’ clients, controlled budgets and cash flows of projects, conducted various feasibility tests, and prepared reports and documents, which were used by the bank’s management in decision making. A year later, I was appointed assistant of the division director, for planning and computing. I was in charge of the implementation of a new computer systems. I analyzed team work processes and recommended change in practices, which would be defined in future information system and financial reports.

    Leumi, First Direct Bank (1995-1996): I worked as a Banker, offering private banking services. The basic tools I acquired helped me a lot in later roles as an economist and as Finance manager. I joined the organization shortly after it was established, at a time when direct banking system was in its infancy. I contributed to work process design and to various marketing initiatives, as a peer in development teams.

    Gat Applied Research (1994-1995) Intern, I participated, as a student and young researcher, in Urban Economy projects. My involvement included implementing economic models, performing statistical analysis, writing reports, and participating in presentations to customers.

Creative Activities

  • (2009-2015) Therapeutic Photography
    “Focus on Happiness”, creative venture (2012-2015): I developed a therapeutic photography method, based on the principles of positive psychology, in which I teach how to observe, identify opportunities, mold abilities and identity, and produce happiness. I validated the new method in private learning sessions, conducted lectures, e.g. in College of Management Academic Studies (COMAS), and various photography schools and amateur photographer clubs. My insights were gathered in a book which I will publish some day. (Additional information for Hebrew readers at: www.focus-on-happiness.com)
  • (2009-present) Fine-Art Photography
    “Positive Images” (2009-present): Fine Art Photographer. My curated galleries (Urban and Street Photography, Nature and Landscape Photography) are presented at: www.littalshemerhaim.pics .

    Israeli Art Museum Ramat-Gan, Program for active artists (2013-2014): I participated in a program aimed to create an updated introduction between artists and Israeli art institutions, and presented fine-art photography works in some group exhibitions. After graduating the program as an artist, I participated as a guest lecturer, teaching artists how to promote themselves in the Internet.

    iStock by Getty Images (2010-2015): Autodidact in photography and in digital processing. A selection of works was offered for commercial use, as royalty-free stock images, in the world’s leading photography agency.

 

Education

Master of Business Administration (M.B.A), B.A Economics and Management, Data Science Certificate, B.A Psychology, Positive Psychology Certificate.

Certifications

  • Predictive HR and Workforce Analytics (with Distinction), University of California, Irvine, Course I&C SCI X425.53, December 2016
  • Practical Machine Learning (with Distinction), Johns Hopkins University on Coursera, License 9EJLVGZAXAHS, May 2016
  • Regression Models (with Distinction), Johns Hopkins University on Coursera, License ASPK5XC2THV9, April 2016
  • Statistical Inference (with Distinction), Johns Hopkins University on Coursera, License 48NZ6ZEUC9QG, March 2016
  • Reproducible Research (with Distinction), Johns Hopkins University on Coursera, License MSBQTRS5JT9F, February 2016
  • Exploratory Data Analysis (with Distinction), Johns Hopkins University on Coursera, License J66UGVNVPZ, January 2016
  • Getting and Cleaning Data (with Distinction), Johns Hopkins University on Coursera, License 775BHNVZC3, January 2016
  • R Programming (with Distinction), Johns Hopkins University on Coursera, License CFW9FCARGF, November 2015
  • The Data Scientist’s Toolbox (with Distinction), Johns Hopkins University on Coursera, License NBHVVRZTSU, November 2015

Contact Me

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Call Me

  • Int/Cell Phone +972 50 400 1101
  • Skype littal_shemer_haim
  • Address 3 Daniel Sambursky St. Tel Aviv, 6958403, Israel

 


CEO, Business Leader

Improve your business performance, create competitive advantage and growth by insights from your people data.

CHRO, People Leader

Transform HR to be data-driven, make people data valid for informed business decisions and better employee experience.

  • “Computers are useless. They can only give you answers.” - Pablo Picasso
  • “Choose a job you love, and you will never have to work a day in your life.” - Confucius 
  • “It is the mark of a truly intelligent person to be moved by statistics.” - George Bernard Shaw  
  • “Essentially, all models are wrong, but some are useful.” - George E. P. Box   
  • “Let my dataset change your mindset.” - Hans Rosling    
  • “The secret to doing good research: always to be a little underemployed.” - Amos Tversky     

 

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Reader Reviews

  • “Very interesting! Relevant review for us - Human Resources professionals.”- Liat Lazar, HR expert & thought leader
  • “The future of Human Resources. Great insight!”- Ronen Meiri - PhD, CTO & Founder at DMWay
  • “One of the first ones that got into my radar regarding People Analytics! Solid knowledge!”- Pedro Porto Gusmão - HR Professional, Analytics enthusiast

Past Projects

  • Ituran: Employee Satisfaction Surveys, Employee Performance Reviews (2007-2013)
    Ituran is the leading provider of vehicle location-based services in Israel, which offers solutions for stolen vehicle recovery and tracking services. Ituran’s workforce is heterogeneous, and encompass professional call centers, security field personnel and knowledge workers. Littal was in charge of designing research tools and processes within this company during the years 2007-2013. She guided the company’s management through the whole process of employee satisfaction surveys, from planning to communications of findings. She also planned and executed the first systematic process of employee performance review in the company, including software selection and implementation, web form design, training, and feedback surveys.
  • IKEA Israel: Employee Engagement Surveys and Managers Feedback (2006-2014)
    IKEA Israel is the local franchising of the famous retailer brand. The company rapidly grew during the years 2006 to 2014, from one store and HQ, to three stores, client care center and HQ. In these dramatic 8 years, Littal offered IKEA employee engagement surveys and managers feedback, on a yearly basis. Littal was involved in questionnaires design and fieldwork planning. She was in-charge of the statistical analysis and managerial reports. The long term data collection and maintenance enabled Littal to offer wide perspective in her operative conclusions.
  • Leumi Card: Mapping and Evaluating Organizational Partnerships (2008-2010)
    Leumi Card offers a wide range of credit services, and is considered as a leaders in the clearing market in Israel. The company has issued 2 million credit cards, and more than 40,000 businesses enjoy its clearing services. Littal was in charge of a long term organizational research that aimed to map relationships and partnerships between dozens organizational units, and evaluated the quality of partnership between unit pairs. The research tools she designed and implemented, with a helping hand of her software suppliers, were an early stage application of her interests in the domain of ONA – Organization Network Analysis.
  • Biosense Webster: Internal Customer Experience, Employee Reviews (2003-2015)
    Biosense Webster, Inc. is a global leader in the science of diagnosing and treating heart rhythm disorders. It is part of the Johnson & Johnson Family of Companies, and its R&D is located in Israel. Littal was tracking the internal customer experience in Biosense Webster Israel, and conducted other organizational researches in the field of Employee and Manager Assessments. Her role included questionnaires design, web surveys operation, statistical analysis and managerial reports.
  • E-glue: Controlled trials that supported implementation ROI (2003-2006)
    E-glue (now NICE Real-Time Guidance & Automation) developed software solutions for real-time customer interaction management. E-glue systems enabled companies to achieve best results during interaction with customer in call centers, by continuously adapting and responding to business circumstances changes. Littal was involved in pilot software implementations, in call centers worldwide, and was in-charge of planning, managing and analyzing controlled trials that supported implementation ROI, hence assisted sales.
  • Beterem - Safe Kids Israel: Multidisciplinary Research Solutions (2003-2012)
    “Beterem” – Safe Kids Israel is a nonprofit organization which aims to promote child safety and create a safer environment for children. It is the official representative, on behalf of the State of Israel, at the European “Child Safety Alliance” and “Safe Kids Worldwide”. Littal was one of the main outsource provider of multidisciplinary research solutions of “Beterem”, during the years 2003-2012. Littal managed and conducted wide range of research projects, using qualitative and quantitative research methodologies. Her long term challenge was to respond to a variety of research needs in many domains of expertise, e.g., aspects of child safety, evaluation of intervention programs, branding, and public relations. All research projects that Littal was involved with were subjected to academic standards.

Testimonials

  • IDF (2017)

    “Littal gave us a comprehensive introduction to the field of People Analytics. In her presentation, she offered us valuable insights on this topic, and exceeded our expectation with the way she usefully met our current needs. Her presentation style was interactive, engaging, and thorough. She was friendly, attentive, and exceptionally knowledgeable. She inspired and motivated members of our group, many of whom said they plan to continue follow her activities, live and on-line. We hope to continue collaborate with her in the near future.”

    Michal Frenkel – Behavioral Science Researcher, IDF (October 2017)

  • Taboola (2016)

    “I worked with Littal on analyzing the results of our Annual Review forms. I wish I had involved her sooner in the process. Littal was great to work with – pleasant, professional and on the mark. More than providing data – she gave me helpful pointers about what we could be doing to make the process more data driven, assisted in measuring the post process thoughts of employees and managers and supported an additional analytics project, gleaning more insight for us.”

    Neomi Farkas – Global Head of HR, Taboola (May 2016)

  • Feedvisor (2016-2017)

    “Littal was in charge of the Employee Engagement Survey analysis, from the implementation of statistical models and visualization, to the strategic thinking about the results. Littal understood deeply and quickly, not only HR issues, but rather business challenges, and took an effort to bind the analytics to the company’s metrics and goals. She played a vital role in the discussion about operative steps following the survey conclusion, and contributed to the management commitment to carry out them. Her work was impressively professional, dedicated and pleasant, along the entire process. I look forward to continue to work with her on People Analytics projects.

    Keren Halperin – VP HR, Feedvisor (December 2016)

  • Samsung (2011-2013)

    “I have known Littal for many years, and recently had the pleasure of working with her (again) at Samsung on technology sensing in Israel. Littal’s network is impressive, dynamic and extensive. She quickly and effortlessly senses trends and entrepreneurial hot spots around an opportunity or problem and is great at mapping and creating the connections with the companies and individuals in the field.
    Through her insights into the market and entrepreneur community, Littal provided strategic direction for our Mobile Roadmap, spotting important market trends early and providing us with timely and actionable partnerships with startups and technology providers.
    Littal is a proactive and self managed professional, and will often point out better ways to achieve goals and optimize costs. As a consultant she is a trusted member of our organic team.
    Littal is an avid photographer artist. Her artistic passion and Talent gives her an edge in understanding visual and social web and mobile services, and in providing us valuable feedback
    to Mobile UX projects.

    Guy Bar-Nahum – VP Mobile UX Lab, Samsung (November 2013)