Self-driven entrepreneur, initiates and manages multidisciplinary projects and ventures, autodidact in wide-ranging fields of interest.
Owner of research agency, I support organizations in the processes of data collection and analysis, assisting in creating comprehensions and insights that lead to effective decision making and actions. I gained invaluable experience in conducting and managing organizational research, marketing research and user experience research. I have implemented both qualitative and quantitative research methodologies, either directly within client’s projects or in cooperation and sub-contraction with consulting firms and technological solution suppliers. I’ve conducted research projects in a wide range of sectors: high-tech, finance, communications, retail and services. My clients in Israel included: Ikea, Ituran, El-op, Mayer Cars, Mekorot, Hadassah Medical Center, Ministry of Trade and Industry, Nesher, Kidum, and many others.
Contractor and independent Consultant, I supported Samsung Mobile (UX center America) in the process of exploring Israeli technology companies and research centers, and established relations with relevant executives in Israel, for collaboration with Samsung UX lab. I spotted trends and provided insights for Samsung Mobile UX roadmap.
Lecturer, I guided corporate analysts to use IBM-SPSS software modules, in order to deal with business analytical questions. My lectures included Statistics fundamentals, research methods, data analysis practices, and other analytical skills needed to solve business issues and challenges.
Partner in development of Prediction Markets platform. The company operated an exchange for trading forecasts and predictions, a “wisdom of crowds” implementation that made to be a substitute to public opinion polls and surveys. Alongside the research aspect of my job, I worked vigorously to promote the venture in the media.
Senior Researcher, I conducted marketing research, including: planning research methodologies (samples, field works, etc.), writing research tools (questionnaires, guidelines, etc.), supervising implementation of statistical analysis and recommendations in research findings reports, maintaining ongoing relationships with clients, giving presentations, being involved in strategic thinking, and training young researchers.
Project Manager and deputy manager of the Quantitative Research Department, I specialized in marketing research. The position included: writing research proposals, planning research methodologies, drafting questionnaires, supervising survey field works, supervising statistical analysis, writing reports, raising conclusions and recommendations and presenting them to clients, actively managing a researcher team and guiding young researchers. I was exposed to many industry sectors, ranging from consumer products to the computing and Internet products, and maintained contacts with leading companies in these areas, in Israel and abroad.
While studying psychology, I was a Research Assistant of the psychiatric department director. My job included and carrying out patient clinical assessments, collecting medical and psychological data, conducting statistical analysis, consulting psychiatrists in statistical issues, and coordinating several researches.
Finance Manager in a growing organization, which has at the time 80 employees and 400 volunteers, and approximately 30 million NIS annual budget. My responsibility included: budgeting, managing relations with financial institutions and suppliers, billing, payments, employee social rights, supervising the accounting and financial reporting. I also contributed, as a finance manager, in adapting and developing the organizations’ financial management tools.
As an Economist, I specialized in financing construction projects. I maintained contacts with the divisions’ clients, controlled budgets and cash flows of projects, conducted various feasibility tests, and prepared reports and documents, which were used by the bank’s management in decision making. A year later, I was appointed assistant of the division director, for planning and computing. I was in charge of the implementation of a new computer systems. I analyzed team work processes and recommended change in practices, which would be defined in future information system and financial reports.
I worked as a Banker, offering private banking services. The basic tools I acquired helped me a lot in later roles as an economist and as Finance manager. I joined the organization shortly after it was established, at a time when direct banking system was in its infancy. I contributed to work process design and to various marketing initiatives, as a peer in development teams.
Intern, I participated, as a student and young researcher, in Urban Economy projects. My involvement included implementing economic models, performing statistical analysis, writing reports, and participating in presentations to customers.
Israeli Art Museum Ramat-Gan, Program for active artists (2013-2014): I participated in a program aimed to create an updated introduction between artists and Israeli art institutions, and presented fine-art photography works in some group exhibitions. After graduating the program as an artist, I participated as a guest lecturer, teaching artists how to promote themselves in the Internet.
iStock by Getty Images (2010-2015): Autodidact in photography and in digital processing. A selection of works was offered for commercial use, as royalty-free stock images, in the world’s leading photography agency.
Master of Business Administration (M.B.A), B.A Economics and Management, Data Science Certificate, B.A Psychology, Positive Psychology Certificate.
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“Computers are useless. They can only give you answers.” - Pablo Picasso
“Choose a job you love, and you will never have to work a day in your life.” - Confucius
“It is the mark of a truly intelligent person to be moved by statistics.” - George Bernard Shaw
“Essentially, all models are wrong, but some are useful.” - George E. P. Box
“Let my dataset change your mindset.” - Hans Rosling
“The secret to doing good research: always to be a little underemployed.” - Amos Tversky
“Littal gave us a comprehensive introduction to the field of People Analytics. In her presentation, she offered us valuable insights on this topic, and exceeded our expectation with the way she usefully met our current needs. Her presentation style was interactive, engaging, and thorough. She was friendly, attentive, and exceptionally knowledgeable. She inspired and motivated members of our group, many of whom said they plan to continue follow her activities, live and on-line. We hope to continue collaborate with her in the near future.”
Michal Frenkel – Behavioral Science Researcher, IDF (October 2017)
“I worked with Littal on analyzing the results of our Annual Review forms. I wish I had involved her sooner in the process. Littal was great to work with – pleasant, professional and on the mark. More than providing data – she gave me helpful pointers about what we could be doing to make the process more data driven, assisted in measuring the post process thoughts of employees and managers and supported an additional analytics project, gleaning more insight for us.”
Neomi Farkas – Global Head of HR, Taboola (May 2016)
“Littal was in charge of the Employee Engagement Survey analysis, from the implementation of statistical models and visualization, to the strategic thinking about the results. Littal understood deeply and quickly, not only HR issues, but rather business challenges, and took an effort to bind the analytics to the company’s metrics and goals. She played a vital role in the discussion about operative steps following the survey conclusion, and contributed to the management commitment to carry out them. Her work was impressively professional, dedicated and pleasant, along the entire process. I look forward to continue to work with her on People Analytics projects.”
Keren Halperin – VP HR, Feedvisor (December 2016)
“I have known Littal for many years, and recently had the pleasure of working with her (again) at Samsung on technology sensing in Israel. Littal’s network is impressive, dynamic and extensive. She quickly and effortlessly senses trends and entrepreneurial hot spots around an opportunity or problem and is great at mapping and creating the connections with the companies and individuals in the field.
Through her insights into the market and entrepreneur community, Littal provided strategic direction for our Mobile Roadmap, spotting important market trends early and providing us with timely and actionable partnerships with startups and technology providers.
Littal is a proactive and self managed professional, and will often point out better ways to achieve goals and optimize costs. As a consultant she is a trusted member of our organic team.
Littal is an avid photographer artist. Her artistic passion and Talent gives her an edge in understanding visual and social web and mobile services, and in providing us valuable feedback
to Mobile UX projects.”
Guy Bar-Nahum – VP Mobile UX Lab, Samsung (November 2013)